American rapper T-Pain just cancelled his tour in a candid announcement on Instagram. The reason was why most tours get cancelled, but no one ever admits, and that is low ticket sales.

The reason we wanted to include this message on our blog is because T-Pain is talking about something that is common but almost no one wants to admit, especially not publicly, because people get embarrassed. But we don't think anyone should be embarrassed, selling tickets is hard.

Got some new about the 1UP DLC tour.

My team set up the tour in September and if you've ever set up a whole monthlong tour before that's not enough time to set up a full tour. Some corners got cut, production went missing. And you know, I wasn't as hands-on with the planning and things as I should have been because I've been busy as hell. I just thought since the first 1UP tour sold out every city this should be good.

While the situation for T-Pain's 1UP DLC tour sucks for him and his team and his fans, we applaud his candour and honesty. He is far from being the only artist underestimating how hard it is to sell tickets or overestimating any kind of momentum that's happening within the fans and the followers.

There are literally maybe four artists in the world for whom the announcement of a tour makes the mainstream media cycle, creating enough hype to sell out shows right away. And I don't think those are reading this blogpost. For every other person, selling tickets is hard. It takes strategy. It takes good marketing. It takes planning and good systems and smart people and the right tools.