Music Ally is a leader in educating the music industry on how to work with the digital revolution rather than fear it. Established in 2002, it publishes its finding on its renowned website, hosts music-marketing networking events in cities like London and New York in collaboration with the likes of AWAL and other innovative industry leaders across the music industry, globally.

One of their activities includes publishing a digital music marketing report every two weeks, titled Sandbox. In their words, it is to: "research and inform the global music community about the new ways artists and fans were able to find each other, engage and monetize around music. Exploring campaigns, experimenting with new tools, and capturing case studies, we have grown the Sandbox brand into the leading source of insight into modern music marketing and communications."

You can therefore imagine our glee when a Music Ally's Marketing Executive wanted to feature Promogogo under their 'Tools' section in their first Sandbox issue of 2020 reflecting back on the decade just gone and looking at what the 20s will look like in music marketing.

Here is Music Ally's piece about Promogogo in full, published with permission:

For anyone who wants to learn more, here are links to learn more about:

– Promogogo's official gogoTier system >>

We are sending massive thanks to everyone at Music Ally for not just featuring us in their January report, but for continuing to educate the industry at large, and providing excellent networking opportunities that continue to proof fruitful and relevant.

If you're not subscribed already, we would definitely encourage you to at least check out Music Ally and see what they're all about. It's really good and important work.

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