David Calderón

Spotify released some numbers their data revealed.

It shows that there is a significant bump in streams for bands that are performing at festivals than for comparable bands that are not playing festivals – by as much as 14%

insights.spotify.com The Bonnaroo Bump: What Happens When a Band Plays a Festival?  Over 90,000 concertgoers descended on Tennessee’s Bonnaroo Music and Arts Festival this summer to watch 172 bands compete for their attention.We wondered what playing Bonnaroo did for bands in terms of listening. In other words, is there a measurable “Bonnaroo Bump,” akin to Stephen Colbert’s infamous “Colbert Bump”?Yes, we were able to prove that there…

Anecdotally this makes complete sense.

The audience generally finds it more fun to know the music when they go to a concert. For festivals of course people won't know all the bands, it makes sense they'd want to do some pre-festival listening.

It's nice that the data shows that the audience is doing their homework – to have more fun at the festival.