Main image by Sergio Alejandro Ortiz,
Creative Commons Zero license.
Social media provides an alternative to traditional marketing methods. It's fair to say it's taken most industries by storm as an absolute necessity, particularly for direct consumer facing brands.
In the hype it's easy to overlook the good ol' fashioned email blasts. Doing so would be an oversight. We have found email to outperform everything else when it comes to driving ticket sales.