The point of this post is to show that the message is more important than the platform. Being aware of what message the customers receive trumps where they receive it.
There are a lot of articles that keep telling us that 'unless we're doing [insert marketing activity here]' at least three times a week we might as well just close up shop.
It can be stressful and overwhelming to be constantly on the receiving end of these messages. We don't like being stressed and overwhelmed. So we decided to explain marketing. More importantly what marketing does. Because it's not that complicated.
Marketing is simply what happens when a business talks to its customers.
That's it. So why does a business need to talk to its customers? It is pretty much always for three reasons:
1) to build their brand
2) to create interest in their product
3) to drive sales