I think we can all agree that Snapchat and Instagram Stories are simply more fun and less formal than the 'official' posts posted on the holy trinity of social media. Facebook-Twitter-the Insta Feed.

So fun.

It's easy to give Instagram Stories the side-eye for literally just copy/pasting the entire concept from Snapchat.

However, it seems that Instagram Stories have managed to get their engagement side better worked out. As former Snapchat enthusiast Lintao put it:

As explored in this piece "The 6 Elements Proven To Be Viral by Buzzfeed – Ariana Grande Style", a group of people becomes your audience when they're emotionally invested in who you are, what you do, and your work.

It's much easier to achieve this bond with something that's fun and relatable like the fleeting format of the Story. Not many connect with announcements or more practical information ("tickets go on sale next Friday!") that is often the content on choice on the traditional non-ephemeral platforms. People get excited if they already like you, but the connection is not built on announcements.

For anyone in the entertainment industry, the potential for behind-the-scenes type of content is massive, and our absolute recommendation.

It's soooo intriguing and builds up interest for whatever you're working on, without being an official part of any kind of campaign (read: it takes the pressure off).