Jonah Peretti, delivered a keynote in 2013 at SXSW revealing the elements proven to be viral.
He explains that there are two kinds of content out there;
- content that works well for search engines (like Google),
- and content that works well on social media platforms (like Facebook and Instagram).
Peretti has built two media giants on this premise, Huffington Post which was built on search; and Buzzfeed, built on social.
Let's see how the viral elements Peretti outlines in his keynote actually translate to actual content that an actual someone actually posts, by looking at does the work, and does it well. That someone, being Ariana Grande.who