According to the article, the only way to really be discovered on Instagram is using hashtags. While most people find hashtags cringeworthy or like some kind of game of word association – they're what works.
"every influencer I spoke with assured me that hashtags worked, so hashtags it would be. Saynt recommended that I include at least 20 with every post."
So we decided to send Habbi out on a mission to see if this is really the case. No playing word association necessary, because of course: