We've seen through our platform how Instagram extends the live experience. People love sharing their experiences on social, and the most followed humans on Instagram are all major touring artists. They call that synergy in business buzzwords.
It's nice to see Instagram reveal data that backs up our findings.
So who are these most followed people on the platform? Out of the top 50, 18 are current major recording and touring artists – Lady Gaga, Adele, Shakira, Drake, Chris Brown, Justin Timberlake and Justin Bieber, Rihanna, Jennifer Lopez, Maluma, Katy Perry, Miley Cyrus, Demi Lovato, Nicki Minaj are all on the list.