Why Doesn't Facebook Show My Audience My Posts?
The disappointment of Facebook's limited reach is frustrating to almost everyone who manages a page. The question "why did Facebook only show X people my post when 10X people like my page?" is one that we get at one point or another from almost every artist we've worked with so far.
It can be insanely frustrating for anyone in the business of marketing or communicating with an audience to see, through no control of their own, that their posts and videos and photos are not reaching the people who have actively said "Yes. I want to get updates from you".
Is Posting On A Facebook Profile Better Than On A Page?
This is especially true for small artists who are essentially a one person operation. We've heard time and time again "it's so much better if I just post it as me. I get so many more likes on my personal Facebook than I ever get on my page".
While this is probably true on a per instance basis, it's not a good long term strategy. Facebook's rules are very clear that they don't want people to use profiles to promote anything that can be thought of as a business. But why do they penalise the pages so heavily?
banner by Herry Lawford