Super Bowl Performances

A Brief History
by Hrefna Helgadóttir about 4 months ago
The Super Bowl started in 1967. NFL's traditional form of halftime entertainment are marching bands – so that's what...

Being a Person vs Being a Brand

Giving people what they want
by Hrefna Helgadóttir about 4 months ago
We want to show you why it's good to separate yourself as a person and as an artist on the internet. 

Email vs Social Media

Which is better for driving ticket sales?
by Hrefna Helgadóttir about 4 months ago
Main image by Sergio Alejandro Ortiz, Creative Commons Zero license. 

So Why Bother?

Now is the time to start caring
by Einar Örn about 4 months ago
It is not funny, when I meet a young gun who tells me quite frankly that s/he is not bothered with the interwebs and...

The Inspiring Success of Pentatonix

Using the internet to find & maintain an audience
by Hrefna Helgadóttir about 4 months ago
Penatonix – the a cappella group that managed to go mainstream. Their successes include a Grammy,  a best selling...

6 Ways To Persuade Ticket Sales

Simple, yet effective and ethical
by Hrefna Helgadóttir about 4 months ago
Demonstrate how everyone else is already onboard.

Mick Jagger on Touring

"The most lucrative aspect of the business"
by Hrefna Helgadóttir about 4 months ago
The reason Jagger is possibly the world's best rockstar is not only because he's been around longer than most. It's...

Robbie Williams' Ticket Sales Strategy

Go loud, Advertise, Email
by Hrefna Helgadóttir about 4 months ago
Robbie Williams should need no introduction. He started his pop career as a sixteen year old in British mega-group...

Music Festivals Drive Spotify Streams

For the artists who are performing there
by Hrefna Helgadóttir about 4 months ago
What this means, is that when a band plays at a festival, there's an increase in how often they are listened to on Spot

How to not let Facebook's newsfeed algorithm drive you crazy

It's not out to get you – really
by Hrefna Helgadóttir about 4 months ago
banner by Herry ​The disappointment of Facebook's limited reach is frustrating to almost everyone who manages a page....

Music Specific Guide to Social Media

by Hrefna Helgadóttir about 4 months ago
Being a musician can mean many different things.

The Lumineers' Success

with their latest album, Cleopat
by Hrefna Helgadóttir about 4 months ago
Jim Wallis of Topspin released an extensive case study behind The Lumineer's debut at #1 on the Billboard 200 with...

The Relationship Between Instagram & Music

Capturing the Moment
by Hrefna Helgadóttir more than 1 year ago

Instagram released this article 'What Instagram Discovered in Our First Nielsen Music Study' on Cuepoint on Medium...

What To Do With All These Online Stats

reach, clicks, buys, fans, followers AKA come again
by Hrefna Helgadóttir more than 1 year ago

cover photo by Melissa Wiese

Information Overload

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photo by David Goehring

There are so many statistics floating

...

What Does Your Fan Look Like?

Visualise your fans
by Helga Waage more than 2 years ago
What makes a successful artist?

We are big fans of data and during these years we have seen several patterns emerge....

It’s Alive

All shinned up and roaring to go
by Einar Orn more than 2 years ago

It is remarkable, I have just posted that I am doing another gig, not just another gig but a gig. I don’t do just...

Effect of Social Media Posts on Ticket Sales

It's the experience we're buying
more than 2 years ago
showmustgoon
Science happened

Spoiler alert: we at Promogogo are fascinated by business and social media in the context of entert

...