Super Bowl Performances

A Brief History
by Hrefna Helgadóttir about one month ago
The Super Bowl started in 1967. NFL's traditional form of halftime entertainment are marching bands – so that's what...

6 Ways To Persuade Ticket Sales

Simple, yet effective and ethical
by Hrefna Helgadóttir about one month ago
Demonstrate how everyone else is already onboard.

Mick Jagger on Touring

"The most lucrative aspect of the business"
by Hrefna Helgadóttir about one month ago
The reason Jagger is possibly the world's best rockstar is not only because he's been around longer than most. It's...

Robbie Williams' Ticket Sales Strategy

Go loud, Advertise, Email
by Hrefna Helgadóttir about one month ago
Robbie Williams should need no introduction. He started his pop career as a sixteen year old in British mega-group...

We See You @DestinysChild

by Hrefna Helgadóttir about one month ago
We wonder what possible reason an extremely successful group from the 90s would quietly start making an appearance on...

Music Festivals Drive Spotify Streams

For the artists who are performing there
by Hrefna Helgadóttir about one month ago
What this means, is that when a band plays at a festival, there's an increase in how often they are listened to on Spot

How to not let Facebook's newsfeed algorithm drive you crazy

It's not out to get you – really
by Hrefna Helgadóttir about one month ago
banner by Herry ​The disappointment of Facebook's limited reach is frustrating to almost everyone who manages a page....

Music Specific Guide to Social Media

by Hrefna Helgadóttir about one month ago
Being a musician can mean many different things.

Being a Person vs Being a Brand

Giving people what they want
by Hrefna Helgadóttir about one month ago
We want to show you why it's good to separate yourself as a person and as an artist on the internet. 

Email vs Social Media

Which is better for driving ticket sales?
by Hrefna Helgadóttir about one month ago
Main image by Sergio Alejandro Ortiz, Creative Commons Zero license. 

So Why Bother?

Now is the time to start caring
by Einar Örn about one month ago
It is not funny, when I meet a young gun who tells me quite frankly that s/he is not bothered with the interwebs and...

The Inspiring Success of Pentatonix

Using the internet to find & maintain an audience
by Hrefna Helgadóttir about one month ago
Penatonix – the a cappella group that managed to go mainstream. Their successes include a Grammy,  a best selling...

The Lumineers' Success

with their latest album, Cleopat
by Hrefna Helgadóttir about one month ago
Jim Wallis of Topspin released an extensive case study behind The Lumineer's debut at #1 on the Billboard 200 with...

No Equipment, No Problem

On the stigma of the selfie stick
by Hrefna Helgadóttir about 10 months ago

Paula Chowles of the Wired (you need to take adblocker off for this one) goes through how it's possible to create...

The Relationship Between Instagram & Music

Capturing the Moment
by Hrefna Helgadóttir about 1 year ago

Instagram released this article 'What Instagram Discovered in Our First Nielsen Music Study' on Cuepoint on Medium...