"I would walk 500 miles & I would walk 500 more"

to see the Proclaimers live
by Hrefna Helgadóttir about 3 weeks ago
Today's blogpost* is brought to you by a math problem (what happens when one works with geeks). *actually this is a...

Being a Person vs Being a Brand

Giving people what they want
by Hrefna Helgadóttir about one month ago
We want to show you why it's good to separate yourself as a person and as an artist on the internet. 

The Inspiring Success of Pentatonix

Using the internet to find & maintain an audience
by Hrefna Helgadóttir about one month ago
Penatonix – the a cappella group that managed to go mainstream. Their successes include a Grammy,  a best selling...

From Passion to Profit

Using the Internet
by Hrefna Helgadóttir about one month ago
We are always extremely impressed when we come across a resourceful talent that uses the internet to get themselves...

Passing the Starbucks Test

Sounds dumb, is extremely helpful
by Hrefna Helgadóttir about one month ago
"what band are you seeing next?""you know, it's the one that has a bunch of letters""SBTRKT?""No, it wasn't SBTRKT?""...

Why The Rolling Stones' Tours Only Have 16 Shows Per Year

by Hrefna Helgadóttir about one month ago
Every year the Rolling Stones go touring, and every year their tour is one of the highest grossing tours of the year. 

Top 25 Tours of 2014

$20 billion in live music 2014
by Hrefna Helgadóttir about one month ago
Data comes from Billboard. Billboard compiled data for best performing tours, touring acts, promoters and more for...

The Boom of the Live Music Industry

by siggasvala more than 1 year ago

cover photo attribution: Chris Sansenbach

As we all know, the music industry is undergoing some huge changes. One...

Social Media & Touring

How the two really complement each other
by Hrefna Helgadóttir more than 1 year ago


The streaming discussion is definitely the hot topic in music right now (see here, here and here). Apparen


Effect of Social Media Posts on Ticket Sales

It's the experience we're buying
more than 2 years ago
Science happened

Spoiler alert: we at Promogogo are fascinated by business and social media in the context of entert