Music Lovers <3 Instagram

Data from Nielsen Instagram Study Revelas
by Hrefna Helgadóttir about one month ago
In other words, an excuse for us to post pretty photos from Coachella

Super Bowl Performances

A Brief History
by Hrefna Helgadóttir about 4 months ago
The Super Bowl started in 1967. NFL's traditional form of halftime entertainment are marching bands – so that's what...

"I would walk 500 miles & I would walk 500 more"

to see the Proclaimers live
by Hrefna Helgadóttir about 4 months ago
Today's blogpost* is brought to you by a math problem (what happens when one works with geeks). *actually this is a...

Top 25 Tours of 2016

$25 billion in live music
by Hrefna Helgadóttir about 4 months ago
Yet again, Billboard has released the highest grossing tours of 2016. Let's countdown the top 25 tours of 2016. 

Taylor Swift is the World's Highest Paid Celebrity

Other Touring Stars Are Doing Well
by Hrefna Helgadóttir about 4 months ago
Taylor Swift is (somewhat unsurprisingly) the world's highest paid celebrity. More interestingly is how many Forbes'...

Mick Jagger on Touring

"The most lucrative aspect of the business"
by Hrefna Helgadóttir about 4 months ago
The reason Jagger is possibly the world's best rockstar is not only because he's been around longer than most. It's...

Robbie Williams' Ticket Sales Strategy

Go loud, Advertise, Email
by Hrefna Helgadóttir about 4 months ago
Robbie Williams should need no introduction. He started his pop career as a sixteen year old in British mega-group...

Garth Brooks' Records

for touring and recording
by Hrefna Helgadóttir about 4 months ago
Diamond certifications in music means that over 10 million units have been sold. 

Remembering Bruno Mars' Super Bowl Performance

On the release of the 24K Magic Album & Tour
by Hrefna Helgadóttir about 4 months ago
Since Bruno Mars has just released his highly anticipated 24K Magic album, we decided to throwback to one of our most...

Music Festivals Drive Spotify Streams

For the artists who are performing there
by Hrefna Helgadóttir about 4 months ago
What this means, is that when a band plays at a festival, there's an increase in how often they are listened to on Spot

Top 25 Tours of 2015

$25 billion in live music
by Hrefna Helgadóttir about 4 months ago
Billboard has released their annual end of year report for the best performing tours of 2015. The live music industry...

Why The Rolling Stones' Tours Only Have 16 Shows Per Year

by Hrefna Helgadóttir about 4 months ago
Every year the Rolling Stones go touring, and every year their tour is one of the highest grossing tours of the year. 

Top 25 Tours of 2014

$20 billion in live music 2014
by Hrefna Helgadóttir about 4 months ago
Data comes from Billboard. Billboard compiled data for best performing tours, touring acts, promoters and more for...

The Boom of the Live Music Industry

by siggasvala more than 1 year ago

cover photo attribution: Chris Sansenbach

As we all know, the music industry is undergoing some huge changes. One...

What Does Your Fan Look Like?

Visualise your fans
by Helga Waage more than 2 years ago
What makes a successful artist?

We are big fans of data and during these years we have seen several patterns emerge....

It’s Alive

All shinned up and roaring to go
by Einar Orn more than 2 years ago

It is remarkable, I have just posted that I am doing another gig, not just another gig but a gig. I don’t do just...

Effect of Social Media Posts on Ticket Sales

It's the experience we're buying
more than 2 years ago
showmustgoon
Science happened

Spoiler alert: we at Promogogo are fascinated by business and social media in the context of entert

...

Tier System for Live Acts

Identify your place in the market
by Helga Waage more than 2 years ago

There are many different types of artists. Some crave fame and fortune while others are happy performing for the usua...