Radio is the Medium that Reaches Most Americans

it's still a thing
by Hrefna Helgadóttir about 3 weeks ago
it's still a thing – and probably a bigger deal than you think

Music Lovers <3 Instagram

Data from Nielsen Instagram Study Reveals
by Hrefna Helgadóttir about 4 months ago
In other words, an excuse for us to post pretty photos from Coachella

2017 GRAMMYs Highlights

as described by social media data
by Hrefna Helgadóttir about 6 months ago
Instead of editorial commentary, Brandwatch has put together the highlights of the 2017 GRAMMYs as described by socia...

Music in 2016

Insights from the IFPI
by Hrefna Helgadóttir about 7 months ago
Most listen on phones. YouTube is the biggest service – and is used for music they already know. 

What To Do With All These Online Stats

reach, clicks, buys, fans, followers AKA come again
by Hrefna Helgadóttir more than 1 year ago

cover photo by Melissa Wiese

Information Overload


photo by David Goehring

There are so many statistics floating


The Boom of the Live Music Industry

by siggasvala more than 2 years ago

cover photo attribution: Chris Sansenbach

As we all know, the music industry is undergoing some huge changes. One...