Music Lovers <3 Instagram

Data from Nielsen Instagram Study Reveals
by Hrefna Helgadóttir about 3 months ago
In other words, an excuse for us to post pretty photos from Coachella

2017 GRAMMYs Highlights

as described by social media data
by Hrefna Helgadóttir about 5 months ago
Instead of editorial commentary, Brandwatch has put together the highlights of the 2017 GRAMMYs as described by socia...

It's Not The Platform, It's The Message

Making Marketing Make Sense
by Hrefna Helgadóttir about 6 months ago
The point of this post is to show that the message is more important than the platform. Being aware of what message...

We read this article called "Confessions of an Instagram Influencer" and had to do a little experiment ourselves

by Hrefna Helgadóttir about 6 months ago
According to the article, the only way to really be discovered on Instagram is using hashtags. While most people find...

Marketing Methods

Publicity, Advertisement, Direct Marketing, Personal Selling, Sales Promotion
by Hrefna Helgadóttir about 6 months ago
Our first post (linked above) about the message explains the why of the marketing campaign. Why is the campaign neede...

So Why Bother?

Now is the time to start caring
by Einar Örn about 6 months ago
It is not funny, when I meet a young gun who tells me quite frankly that s/he is not bothered with the interwebs and...

The Inspiring Success of Pentatonix

Using the internet to find & maintain an audience
by Hrefna Helgadóttir about 6 months ago
Penatonix – the a cappella group that managed to go mainstream. Their successes include a Grammy,  a best selling...

The Truth About Tumblr

by Hrefna Helgadóttir about 6 months ago
Do you need one for your social media?

Some Phone Stats

Just a quick reminder of scale
by Hrefna Helgadóttir about 6 months ago
So Facebook is pretty big. Let's not forget the device of choice for most people. 

How to not let Facebook's newsfeed algorithm drive you crazy

It's not out to get you – really
by Hrefna Helgadóttir about 6 months ago
banner by Herry ​The disappointment of Facebook's limited reach is frustrating to almost everyone who manages a page....

Music Specific Guide to Social Media

by Hrefna Helgadóttir about 6 months ago
Being a musician can mean many different things.

Why Do I Do It?

Point, shoot and share!
by Einar Örn about 6 months ago
I reach for my phone, a smart phone with a camera. I unpack it, load it, and shoot. Shoot a few photos. A quick glanc...

The Lumineers' Success

with their latest album, Cleopat
by Hrefna Helgadóttir about 6 months ago
Jim Wallis of Topspin released an extensive case study behind The Lumineer's debut at #1 on the Billboard 200 with...

The Relationship Between Instagram & Music

Capturing the Moment
by Hrefna Helgadóttir more than 1 year ago

Instagram released this article 'What Instagram Discovered in Our First Nielsen Music Study' on Cuepoint on Medium...

Instagram Finally Makes Switching Between Accounts Easy

Yaaaay!
by Hrefna Helgadóttir more than 1 year ago
Manage More Than One Account

We are so excited that Instagram finally enabled users to manage more than one account...

What To Do With All These Online Stats

reach, clicks, buys, fans, followers AKA come again
by Hrefna Helgadóttir more than 1 year ago

cover photo by Melissa Wiese

Information Overload

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photo by David Goehring

There are so many statistics floating

...

How Long Is My Arm?

And would you stop calling me Please! I'm Busy
by Einar Orn more than 1 year ago

How long is my arm? Probably an arms length. How soon is now? Probably now, as it took me sometime to write this. So...