"I would walk 500 miles & I would walk 500 more"

to see the Proclaimers live
by Hrefna Helgadóttir about 5 months ago
Today's blogpost* is brought to you by a math problem (what happens when one works with geeks). *actually this is a...

It's Not The Platform, It's The Message

Making Marketing Make Sense
by Hrefna Helgadóttir about 5 months ago
The point of this post is to show that the message is more important than the platform. Being aware of what message...

Email vs Social Media

Which is better for driving ticket sales?
by Hrefna Helgadóttir about 5 months ago
Main image by Sergio Alejandro Ortiz, Creative Commons Zero license. 

"There is no point in being talented if no one can see what you do"

– Photographer Samuel Zeller
by Hrefna Helgadóttir about 5 months ago
This article came across our Radar a little while back, and it's repeatedly come up in discussions we've been having...

6 Ways To Persuade Ticket Sales

Simple, yet effective and ethical
by Hrefna Helgadóttir about 5 months ago
Demonstrate how everyone else is already onboard.

Mick Jagger on Touring

"The most lucrative aspect of the business"
by Hrefna Helgadóttir about 5 months ago
The reason Jagger is possibly the world's best rockstar is not only because he's been around longer than most. It's...

Robbie Williams' Ticket Sales Strategy

Go loud, Advertise, Email
by Hrefna Helgadóttir about 5 months ago
Robbie Williams should need no introduction. He started his pop career as a sixteen year old in British mega-group...

Music Festivals Drive Spotify Streams

For the artists who are performing there
by Hrefna Helgadóttir about 5 months ago
What this means, is that when a band plays at a festival, there's an increase in how often they are listened to on Spot

How to not let Facebook's newsfeed algorithm drive you crazy

It's not out to get you – really
by Hrefna Helgadóttir about 5 months ago
banner by Herry ​The disappointment of Facebook's limited reach is frustrating to almost everyone who manages a page....

Music Specific Guide to Social Media

by Hrefna Helgadóttir about 5 months ago
Being a musician can mean many different things.

The Lumineers' Success

with their latest album, Cleopat
by Hrefna Helgadóttir about 5 months ago
Jim Wallis of Topspin released an extensive case study behind The Lumineer's debut at #1 on the Billboard 200 with...

The Relationship Between Instagram & Music

Capturing the Moment
by Hrefna Helgadóttir more than 1 year ago

Instagram released this article 'What Instagram Discovered in Our First Nielsen Music Study' on Cuepoint on Medium...

Instagram Finally Makes Switching Between Accounts Easy

Yaaaay!
by Hrefna Helgadóttir more than 1 year ago
Manage More Than One Account

We are so excited that Instagram finally enabled users to manage more than one account...

What To Do With All These Online Stats

reach, clicks, buys, fans, followers AKA come again
by Hrefna Helgadóttir more than 1 year ago

cover photo by Melissa Wiese

Information Overload

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photo by David Goehring

There are so many statistics floating

...

What Was Said At Music TechTalks

Event organised by Creative Industry Hub in London
by Hrefna Helgadóttir more than 1 year ago

We caught three talks at Music TechTalk that recently took place in London. The topic was on music, tech, business...