Running a good social media account is a full time job for a lot of people. There are even companies, who specialise in helping other people/brands/companies doing social media well.

Therefore it's sometimes good to take a second, and recognise and appreciate that doing social media isn't necessarily fun and easy. But just because it isn't fun and easy, doesn't mean it can just be ignored.

The good news is that if you're a musician: people understand what you do, and what is expected of them as the audience. If they like your page, you'll tell them when you've got music coming out or you're performing live.

They already follow a bunch of other musicians, they don't mind following one more that they're into.

Take Advantage of the Perceived Glamour

While to you, being a musician might not be super glamorous, logging heavy instruments around across cities or even countries, paying for expensive equipment all while trying to survive – often in an expensive city.

Things that work really well on social media normally include something that evokes an emotional reaction, or makes the reader cool by association, humour, or something that has practical value.

It just so happens, everything about the musician lifestyle hits one or more of these. Since social media feeds work algorithmically, this extremely 'likeable' pieces of content, are bound to do very well. You'd be surprised.

The best social media strategy for any musician is what seems like no strategy at all. Post stuff about what you're up to – and tell people when you've got stuff going on.

Typical stuff should include: post on twitter when you're at some event, post on Instagram when you're in a new city, or in the studio, post on twitter when you come across a cool song from a different artist.

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John Hult

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