This article came across our radar a little while back, and it's repeatedly come up in discussions we've been having amongst ourselves and with others.

There’s no point in being talented if
nobody can see what you do.

This is the idea that once you're a brand, you can charge a premium for your services or you can put a product in front of your audience that they want to buy.

But you only become a brand by putting yourself out there, your work out there, even if it starts off with little or no financial reward.

We've linked to two of our articles that talk about these ideas in more detail.