Do you need one for your social media?

As in for your official online presence.

we know one taylor swift who found it a useful way to connect with her audience,
that consist in part of Gen-Zs – i.e. (some of the) teens of our present.

It's very #teaminternet.

Which can mean weird. Out there.

Troye Sivan sums it up pretty well

"i like to think im a very serious musician but this is where i like to reblog funny photos of animals doing very silly things like perhaps things that are not typical of that animal."

In other words
if you like the medium you can build up a massive following.
You being you as the musician.

Massive as in massive enough that
just putting something on iTunes makes you chart overnight

While the humour is awkward and self-depricating, Tumblr is a key source for many of the most influential aggregator sites, up to and including BuzzFeed.

Tumblr has been referred to a ground zero for internet memes, as in the place where they get developed and perfected.

The author of this fantastic piece started exploring Tumblr for its "absurdist comedy" only to find the platform revealing itself as

"a secret world hidden in plain sight, one in which teenagers, through wit and luck, [...] stumbled into a new kind of viral fame and fortune, by outsmarting internet ad networks and finding ways to earn thousands and even hundreds of thousands of dollars from their intentionally unambitious jokes."

• no obvious revenue model for
even the biggest content creators •

• doesn't require the identity of users •