Taylor Swift's reputation
The Most Interesting Things About Taylor Swift's reputation
What was the 1989 strategy? In short:
'reputation' era begins
For various reasons, it doesn't really make sense to keep up this image of cutsey perfection any longer. Why? "'cause she's dead!" (lol-jk). But actually because:
Oh, and it seems a tad disingenuous when she is influential enough to have Apple reverse a policy because of her in less than 24 hours, she can charge her assaulter a symbolic $1 via court rooms, and is worth $280 in self-made millions.
'reputation' Strategy
She still writes about heartbreak. Swift had already criticised 'take down' culture online and in the media, before she experienced a particularly cruel one last year.
The Only Way Is Swiftie's
So those are the obvious broad strokes, but Swift seems subtly tuned to things that only become noticeable when she's done it, first.
None of her four lead singles have been as big as singles from her past, but speculations seems to indicate that this was a good move in terms of making sure her album sells loads.
It's Pretty Clever Actually
"Make The Joke First, And Make It Funnier"
– Taylor Swift
