London charity Talent Unlimited asked us to do a short presentation about the "importance of social media for musicians" for their students. Talent Unlimited is a charity that supports student musicians of exceptional talent financially as well as fostering their professional development.

We were honoured to be asked, so of course we did! Since you all liked it so much when we shared our last presentation with you online like this, we'll do the same thing for this one. Here's the presentation our very own Habbi gave in London in September.

Before investing precious time and resources into building up your brand online, understanding what purpose it serves is critical. It’s really easy to get caught up in the wrong thing on social media “how to get to a million views on YouTube” or “how many followers should I have on Twitter” (read more about this here).

That really is the wrong approach, because the effort doesn't mean anything without knowing why the social platforms matter in the first place.

Social media has become important for artists because it's expected. What's more is that it shows the level of commitment and demonstrates how badly do you want it?

Unfortunately there's no silver bullet. It takes time and commitment. If today 4 people watch that YouTube video you uploaded this morning, that's 4 people who weren't listening to your music yesterday.

Where to begin? There are so many online platforms!

We think it's fair to say that the average musician has about 12 social media accounts to their name. That's just crazy, right?

So who's ultimately responsible?