We've seen through our platform how Instagram extends the live experience. People love sharing their experiences on social, and the most followed humans on Instagram are all major touring artists. They call that synergy in business buzzwords.

It's nice to see Instagram reveal data that backs up our findings.

Read the full report for yourself here!

This will not surprise anyone who's ever surfed the #Coachella hashtag on Instagram (or actually been!), in the words of Billboard it's "the festival [...] particularly known for its Insta-worthy glamour".

Social media has brought artists & audiences closer together, without a doubt. However, there are so many different platforms now, that managing them all is not really manageable for a single person.

This work gets outsourced to social media managers, agencies and management for bigger artists.