"The most lucrative aspect of the business"
Mick Jagger on Touring
Mick Jagger May Be the World's Best Rockstar
The reason Jagger is possibly the world's best rockstar is not only because he's been around longer than most. It's also his involvement in every single aspect of the band's business. The band of course being The Rolling Stones – the richest in rock history.
People in the industry all say that working with Jagger is to work with a true, committed professional. Not just creatively, but also on the business and finances side.
He's one of the first to recognise that bands are also brands
The Rolling Stones have three entries on the Top 10 highest grossing tours of all time. Since record sales began declining, artists have started touring more frequently.
As a result, most of the highest grossing tours of all time took place after 2005. Not for The Rolling Stones' though, because their three entries go all the way back to 1994(!).