Every year since the Internet was a toddler Mary Meeker has published her take on the state of the online union. Incredibly helpful, insightful and interesting, here is the 2016 version.

Since 2016 will all too soon come to an end (said no one, ever), we decided to look back through Meeker's report for some end of year highlights.

The internet is really big. 42% of all humans on Earth are connected to the internet. That's 3 billion people.

As phones and internet become more common, everywhere – it also means growth is slowing, and easy growth is pretty much over.

Google & Facebook's advertising revenue continues to dramatically grow.

There's lots of room to grow in mobile ad space, $22bn opportunity. A lot of users find video ads annoying though, and the use of adblocker has grown exponentially.

They're the current largest generation. Their spending power will rise dramatically over the next couple of decades.

They bring with them an increase in online retail. But retail is no longer just retail, as the lines between product, brand, retail, online and offline are no longer just blurred – but also extremely fluid.

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Then there's Gen Z

Data is becoming easier to collect and cheaper to store – so everything now does. Data security is a major concern.