This just in.
Instagram's Music feature is here.

Instagram Stories has 400 million daily active users, and Instagram is hands down the social network with the strongest connection to music and musicians and music fans. Or like TechCrunch put it, music can make your boring video look epic.

This is really exciting and a great opportunity for artists to be discovered and more songs to be heard by more people. It's really cool to put the tools of music curation into the hands of everyone.

It does also highlight how incredibly important and valuable social is for the musicians – and like we've said before, social media is where the connection between the audience and the artist is formed and maintained. This is even more true of the 'story' medium, that is ephemeral in nature and therefore fleeting and more casual which also makes it more intimate.