It's not out to get you – really
How to not let Facebook's newsfeed algorithm drive you crazy
The Frustratingly Limited Reach
The disappointment of Facebook's limited reach is frustrating to almost everyone who manages a page. The question "why did Facebook only show X people my post when 10X people like my page?" is one that we get at one point or another from almost every artist we've worked with so far.
It can be insanely frustrating for anyone in the business of marketing or communicating with an audience to see, through no control of their own, that their posts and videos and photos are not reaching the people who have actively said "Yes. I want to get updates from you".
The Business of Facebook
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How To Work -With- Facebook
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It's important to not get frustrated/disheartened that not every post gets served up to every person who likes your page. It's actually not even in your interest either to be filling up everyone's news feeds all the time.
The 'reminder that I exist' posts that some people see some of the time, are actually good for everyone. When the time comes where there's a call to action to drive people to (announcements, new video/single/album, whatever it is), that's when all that hard work will pay off.