So Facebook is pretty big.
Let's not forget the device of choice for most people.


1.1 billion daily active mobile users

90% of daily users, use FB from their phones

57% only use Facebook on phones

Most email gets opened on phones, and only on phones.
Read more here.

More People Use Phones Than Computers Now


You've seen this meme, right?

It's because 80% of internet users own a phone

80% of Facebook ad revenue comes from phones

Cos it works

Our customer acquisition strategy was [...] Facebook. We did spend some money on Facebook ads. Every $100 we spent on Facebook was worth $1,000 sales. For us, it was a simple math equation.
Vishaal Melwani, CEO of Combatant Gentlemen

From Mary Meeker's 2016 Internet Trends Report.