by Hrefna Helgadóttir 13 Sep 2017
WHAT THE FUCK JUST FUCKING HAPPENED pic.twitter.com/RUGwTyt23Y
— Emma Blackery (@emmablackery) September 12, 2017
@ good record labels
— Emma Blackery (@emmablackery) September 12, 2017
you wanna hang? pic.twitter.com/RBWc7dPsnY
I'm someone that is torally freaking out about having her music suddenly exposed to millions of people 😳😳😳 haha
— Emma Blackery (@emmablackery) September 12, 2017
Context: Emma Blackery, started a YouTube channel to promote her music. She ventured into comedy and vlogging as well, whilst always having her heart set on music. In the five years since she started, she's built up an audience of 1.4 million on YouTube, whilst launching multiple EPs and starting her own VEVO channel.
And Now: Emma Blackery's album artwork was shown on screen during Apple's launch of the iPhone X.
It didn't take Twitter long to dig up some parallel artist feature by Apple.
I don't??
— 💪💪💪 (@gothmanclique) September 12, 2017
— Katja 👽 (@KatjaEastwood) September 12, 2017
"I’ve said it before: the internet is weird.
I guess Blackery can give up her day job now. Being a singer-songwriter is her day job, along with posting loads of lifestyle vlogs
Nevertheless, it’s a classic rags to riches story. I wonder how Apple found her.
It’s a mystery, but it could have something to do with her 1.4m YouTube subscribers, her 656k Twitter followers, and her 401k Instagram followers."
– Guardian
I got you 💁🏻 I'm just so stoked for you! 👏👏👏
— Hannah JC (@hannahjcree) September 12, 2017
That's so fucking cool!!!
— Jacksepticeye (@Jack_Septic_Eye) September 12, 2017
YOU MADE IT!!
— Jacksepticeye (@Jack_Septic_Eye) September 12, 2017
SO HAPPY FOR YOU
— Jessie Paege (@jessiepaege) September 12, 2017
i don't know this "Lorde" you speak of i only know emma blackery and her EP magnetised available on itunes
— Frank Gioia (@CrankThatFrank) September 12, 2017
#teaminternet is insanely proud of you!
— Ellie (@eporge) September 12, 2017
HOLY SHIT
— dodie (@doddleoddle) September 12, 2017
#teaminternet who?
(keen observers notice her fans include YouTube royalty Jacksepticeye, who has 1 or 2 YouTube subscribes, or you know 16,645,212 – but who's counting?)
Well I just found a new favourite singer. Lovely songs, instant fan ❤
— Alanah Jade (@EnysErnestine) September 12, 2017
FYI it's not the mega-company's use of your album cover that's inspired me to check out your music, but how you responded. ❤️🎧 #newfan
— Mikie Beatty (@MikieBeatty) September 12, 2017
Okay but today can't actually get better 😭😭😭 that's hot pic.twitter.com/NKWjP5Sjni
— Emma Blackery (@emmablackery) September 12, 2017
"The Internet is still a place for fairytales, as the amazing story of Emma Blackery shows."
–Mashable
it's been the craziest 24 hours pic.twitter.com/VrjcVvyTqE
— Emma Blackery (@emmablackery) September 13, 2017