Cover image by dan carlson,
licence Creative Commons Zero

The best way to think of a brand, is as ‘the public entity’ of yourself*

Ever accepted a friend request on Facebook because you didn't want to say no 'for business reasons', do you have over 1k on Twitter, or do you use social media for any other reason than 'just to stay in touch with friends'?

If this is you, and you don’t already know this, I hate to be the one to break this to you, truly, but you are a brand.

A cold, corporate brand.

Just kidding.
Except about the brand bit.

*or the entity you are most associated with, a band, a company, a political party, a collective

That's a Brand

You can have a brand without having anything to sell.
But it’s very difficult to have something to sell, and not be a brand.

So, What Does That Mean?

If you have no intentions of ever selling anything, not much actually.

If you do however intend to sell something at any time in the future, it's good to get geared up for when the time comes. This involves having a Facebook Page (not a profile – a page), a basic website that outlines who you are and what you're about, the social media profiles that will be relevant to you, and double check your name comes up if it's googled (and nothing embarrassing).

This will mean if your video for example accidentally goes viral, you won't lose out on the traffic, you're more likely to get contacted/booked by professional agencies, and you can control where to direct traffic coming your way.

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