by Hrefna Helgadóttir 16 Feb 2017
Instead of editorial commentary, Brandwatch has put together the highlights of the 2017 GRAMMYs as described by social media data.
The evening was dominated by drama – Beyoncé reminding us all who is the queen with her instantly iconic performance, her daughter Blue Ivy joining host James Corden for some Carpool Karaoke, and then of course the two memorable Adele moments, her tribute to George Michael and to Beyoncé when she received the Album of the Year award.
Definitely check out Brandwatch posts for more analysis of the social media data they gathered.
But here are the highlights.
Beyonce's full performance at the #Grammys tonight! pic.twitter.com/UQRCm3TLAC
— ㅤㅤㅤ (@yoncespears) February 13, 2017
Beyoncé reminded us all who is not just queen – but a goddess. For the tl;dw (too long; didn't watch), this is the money shot in a gif form.
Only a goddess can defy gravity like that.
Sound mistake, so Adele starts again and then nails it.
The beauty of live television is that it captures a lot of the drama that could otherwise be edited out later.
Emotions ran high – particularly for winner Adele who mixed in with her two performances and five wins also had technical difficulties during her George Michael tribute.
The evening was topped off with her final speech, bringing Beyoncé to tears when Adele Mean Girl style split the golden gramophone in two to share with her idol.
Meanwhile, Rihanna was all like,