Marketing Methods

Publicity, Advertisement, Direct Marketing, Personal Selling, Sales Promotion
by Hrefna Helgadóttir Fri at 16:28
There are five methods we can use to build brand, hype, or drive sales. It depends on how strong the brand promoting...

Email vs Social Media

Which is better for driving ticket sales?
by Hrefna Helgadóttir Thu at 11:16
Main image by Sergio Alejandro Ortiz, Creative Commons Zero license. 

So Why Bother?

Now is the time to start caring
by Einar Örn Wed at 15:09
It is not funny, when I meet a young gun who tells me quite frankly that s/he is not bothered with the interwebs and...

Am I a Brand?

(probably, yes)
by Hrefna Helgadóttir about 2 weeks ago
Cover image by dan carlson, licence Creative Commons Zero

It's Not The Platform, It's The Message

by Hrefna Helgadóttir about 2 weeks ago
The point of this post is to show that the message is more important than the platform. Being aware of what message...

Why Do I Do It?

Point, shoot and share!
by Einar Örn about 3 weeks ago
Image by Alex Weber

The Lumineers' Success

with their latest album, Cleopat
by Hrefna Helgadóttir about 3 weeks ago
Jim Wallis of Topspin released an extensive case study behind The Lumineer's debut at #1 on the Billboard 200 with...

No Equipment, No Problem

On the stigma of the selfie stick
by Hrefna Helgadóttir about 3 months ago

Paula Chowles of the Wired (you need to take adblocker off for this one) goes through how it's possible to create...

"I would walk 500 miles & I would walk 500 more"

to see the Proclaimers live
by Hrefna Helgadóttir about 5 months ago
Today's blogpost is brought to you by a math problem (what happens when one works with geeks):

"How many gigs do The...

The Relationship Between Instagram & Music

Capturing the Moment
by Hrefna Helgadóttir about 5 months ago

Instagram released this article 'What Instagram Discovered in Our First Nielsen Music Study' on Cuepoint on Medium...