It's Not The Platform, It's The Message

Making Marketing Make Sense
by Hrefna Helgadóttir yesterday at 16:15
The point of this post is to show that the message is more important than the platform. Being aware of what message...

Top 25 Tours of 2016

$25 billion in live music
by Hrefna Helgadóttir Wed at 17:42
Yet again, Billboard has released the highest grossing tours of 2016. Let's countdown the top 25 tours of 2016. 

Taylor Swift is the World's Highest Paid Celebrity

Other Touring Stars Are Doing Well
by Hrefna Helgadóttir Wed at 15:36
Taylor Swift is (somewhat unsurprisingly) the world's highest paid celebrity. More interestingly is how many Forbes'...

Being a Person vs Being a Brand

Giving people what they want
by Hrefna Helgadóttir Wed at 15:35
We want to show you why it's good to separate yourself as a person and as an artist on the internet. 

The 2017 GRAMMY Nominations

The year of hip hop
by Hrefna Helgadóttir Wed at 15:35
Beyoncé has 9 Grammy nominations; Rihanna & Drake have 8, Kanye West 7 and first time nominee Chance the Rapper has 6.

We read this article called "Confessions of an Instagram Influencer" and had to do a little experiment ourselves

by Hrefna Helgadóttir Wed at 15:35
According to the article, the only way to really be discovered on Instagram is using hashtags. While most people find...

Music in 2016

Insights from the IFPI
by Hrefna Helgadóttir Wed at 15:35
Most listen on phones. YouTube is the biggest service – and is used for music they already know. 

Marketing Methods

Publicity, Advertisement, Direct Marketing, Personal Selling, Sales Promotion
by Hrefna Helgadóttir Wed at 15:35
Our first post (linked above) about the message explains the why of the marketing campaign. Why is the campaign neede...

Email vs Social Media

Which is better for driving ticket sales?
by Hrefna Helgadóttir Wed at 15:34
Main image by Sergio Alejandro Ortiz, Creative Commons Zero license.