Being a Person vs Being a Brand

Giving people what they want
by Hrefna Helgadóttir Tue at 16:47
We want to show you why it's good to separate yourself as a person and as an artist on the internet. 

The Role of Social Media in Music Promotion

Building an Audience & Connecting with Fans
by Hrefna Helgadóttir Thu at 14:58
The reason we talk so much about social media is that's the place to build up your brand. 

"There is no point in being talented if no one can see what you do"

– Photographer Samuel Zeller
by Hrefna Helgadóttir Tue at 12:12
This article came across our Radar a little while back, and it's repeatedly come up in discussions we've been having...

The Inspiring Success of Pentatonix

Using the internet to find & maintain an audience
by Hrefna Helgadóttir Mon at 19:24
Penatonix – the a cappella group that managed to go mainstream. Their successes include a Grammy,  a best selling...

Passing the Starbucks Test

Sounds dumb, is extremely helpful
by Hrefna Helgadóttir about 2 weeks ago
"what band are you seeing next?""you know, it's the one that has a bunch of letters""SBTRKT?""No, it wasn't SBTRKT?""...

Marketing Methods

Publicity, Advertisement, Direct Marketing, Personal Selling, Sales Promotion
by Hrefna Helgadóttir about one month ago
Our first post (linked above) about the message explains the why of the marketing campaign. Why is the campaign neede...

Email vs Social Media

Which is better for driving ticket sales?
by Hrefna Helgadóttir about one month ago
Main image by Sergio Alejandro Ortiz, Creative Commons Zero license. 

So Why Bother?

Now is the time to start caring
by Einar Örn about one month ago
It is not funny, when I meet a young gun who tells me quite frankly that s/he is not bothered with the interwebs and...

Am I a Brand?

(probably, yes)
by Hrefna Helgadóttir about one month ago
The best way to think of a brand, is as ‘the public entity’ of yourself

It's Not The Platform, It's The Message

by Hrefna Helgadóttir about one month ago
The point of this post is to show that the message is more important than the platform. Being aware of what message...